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Broadening our market presence and customer reach

Location:Global

Division:IMI Hydronic Engineering

Date:24 March 2017

Our Hydronic Engineering division is a market leader in products for water-based heating and cooling systems and room temperature controls. In 2015 we capitalised on this leadership position and strengthened our over-the-counter sales channel by securing a strategic partnership with one of the largest European wholesalers of building parts and materials.

This key development extends and underpins our international market presence and enables us to penetrate the European market faster, particularly in the small residential and renovation segment. During 2016 much progress has been made to further enhance this route to market. In particular, a number of new agreements have been entered into with major wholesalers such that we now have a growing distributor network with broad international reach. To capture the market opportunity that this provides, we have redefined our sales team’s roles and responsibilities to ensure that we have dedicated resource focused on our distributor customers.