Hannover Exhibition - showing we mean business
Division:IMI Precision Engineering
Precision Engineering’s new brand and industrial automation product offer was on show at the 2015 Hannover Messe – the biggest industrial trade exhibition.
In Precision Engineering, as well as continuing to invest in our current market sectors, we’ve identified the Industrial Automation sector as a huge opportunity and we’re starting to develop our product roadmaps to realise the growth potential in this sector. For the first time since 2007, the division exhibited at the Hannover Messe – the biggest industrial automation trade exhibition. This exhibition attracted over 200,000 visitors and represented a major investment by Precision Engineering to have a presence at this prestigious event.
The stand incorporated large touchscreens on each display, key products and demonstrations to highlight each theme, along with new videos and brochures. One of the videos showed the Fellbach product test centre and there was a Norgren Express animation too showing the great service on offer. We also used a ‘virtual assistant’ called Leonie - a life-size projection creating the illusion of a real person who spoke in German and English to attract and guide visitors through our stand and product offerings.
The Hannover fair was a great event which required lots of hard work from all those involved. Jacqui McKinnon who co-ordinated our participation at Hannover said – “ An event like this is not so much about selling as it is about showing our offer and our brand. As we introduce more new products and potential for more applications, we’ll have lots more to show at future events like this. This was a high profile way of truly ‘Engineering GREAT!”