To compliment an already strong digital offering, including a top-class website, Norgren Express App and online configurators, the IMI Precision team wanted to make sure customers felt they were fully supported during the Coronavirus pandemic on digital platforms.
The team kicked off a week-long sprint project to focus on a range of ideas to help customers access information, product content and training. They focused on getting closer to the customer by using targeted email marketing, holding product webinars to over 200 customers, increasing training support on the website, and increasing social media advertising. The team also added a virtual and augmented reality section to the website which received a high number of views within the first month. In addition, customers also benefitted from new distributor portals that offer services to make it easier to do business with IMI Precision.
