Expanding our addressable markets

expanding our addressable markets img
Global
IMI Hydronic Engineering

IMI Hydronic Engineering has significantly expanded its market offerings with over 56 new products launched since 2014.

Included in these new products is TA-Slider, an actuator range targeted at the fast growing HVAC hydronic control market – a market IMI Hydronic Engineering previously did not address. Complementing the division’s market leading balancing and control valves, the addition of TA-Slider has created a product portfolio that provides customers will all their balancing, control and actuation products from asingle source.

To support the introduction of the new actuator products, the IMI Hydronic College conducted a series of intensive training programmes which have helped to build confidence in the division’s expertise and deep knowledge in this growing market. An innovative marketing campaign, entitled ‘Products Like Me’, was launched in the year and was successful at positioning Hydronic Engineering as the preferred partner for control contractors and system integrators.