Increasing addressable market – expanding product portfolio into adjacent markets

New product development is the cornerstone of Hydronic Engineering’s growth plan. In addition to developing next generation products to succeed the division’s existing product portfolio a great deal of work was undertaken during the year to identify new product ranges that will complement and expand Hydronic Engineering’s existing offering and enable the division to access new growth markets.

In 2015, Hydronic Engineering began developing a new actuator product known as Slider. Using the division’s new product development
processes, Slider was developed, manufactured and launched in just under twelve months. This new product, which is sold alongside the division’s valve products, provides accurate and efficient control of heating systems.

To support the Slider launch, Hydronic Engineering created an innovative marketing campaign. The first phase of this campaign,
which targets the division’s own sales team aiming to educate, motivate and excite them about the project, was rolled out successfully in the final quarter of 2015.